UK Lesson Plan
Big, Big Data (UK)
How do companies collect and use data about you?
Age
12–13Time
45 mins.
Objectives:
Explain why information about them and their behaviours is valuable to companies.
Analyse how certain types of data are used by companies.
Learn three strategies to limit individual data collection by companies.
Vocabulary Show definitions
consumer ·
data ·
targeted advertising ·
cookies
consumer – A person who buys products or services to use
data – any type of information that can be collected, categorized, and analyzed
targeted advertising – when apps or websites use information that they have collected about you to show you certain types of advertisements
cookies – small text files stored on a computer that keep track of what a person does on a website
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Key Standards Supported
Lesson Plan
45 mins.