UK Lesson Plan
Clicks for Cash (UK)
How does internet advertising contribute to the spread of disinformation?
Age
16–17Time
45 mins.
Objectives:
Describe how advertisers and publishers make money through online advertising.
Describe how clickbait can contribute to the spread of fake news and disinformation.
Use the "Take a Stand" thinking routine to consider different perspectives about whose responsibility it is to fight fake news and disinformation.
Vocabulary Show definitions
clickbait ·
advertisement ·
advertiser ·
publisher (website) ·
disinformation
clickbait – an image or headline that tries to get you to click on it, usually for advertising purposes
advertisement – a message that promotes a product, service, opportunity or event using television, the internet, billboards or other public spaces
advertiser – a person or company who is hired to create advertisements
publisher (website) – the person or company that creates a website and controls its content
disinformation – false or inaccurate information intended to deceive
Lesson slides
Sign in or join to unlock this free lesson.
Topics 1
Sign in or join to unlock this free lesson.
Key Standards Supported
Lesson Plan
45 mins.
Consider: Clicks for Cash
10 mins.Explore: All About the Money
10 mins.Take a Stand: Whose Fake News
20 mins.Wrap-Up: Disinformation Infestation
5 mins.Additional Resources
© Common Sense Media. Lessons are shareable with attribution for noncommercial use only. No remixing permitted. View detailed license information at creativecommons.org.
Lesson last updated: January 2021
© Common Sense Media. Lessons are shareable with attribution for noncommercial use only. No remixing permitted. View detailed license information at creativecommons.org.
Lesson last updated: January 2021