UK Lesson Plan
The Big Data Dilemma (UK)
What are the potential impacts of online tracking and what are your privacy rights?
Age
14–15Time
50 mins.
Objectives:
Identify the benefits and drawbacks of online tracking to both companies and users.
Learn about GDPR and their privacy rights.
Analyse specific examples of online tracking and take a position for or against them.
Vocabulary Show definitions
targeted advertising ·
cookies ·
online tracking ·
personalized content ·
third-party ·
GDPR
targeted advertising – advertisements that are shown to you based on information that has been collected about you (location, browsing history, interests, age, etc.)
cookies – small text files stored on a computer that keep track of what a person does on a website
online tracking – apps, websites or third parties collecting information about your online activity (other sites you visit, links you click, how long you stay, etc.)
personalized content – information that a website or app shows you based on what they think you want to see
third-party – a company other than the company that owns the website or app you are using
GDPR – a law that protects the online privacy rights of people that reside in the UK and EU countries.
Sign in or join to unlock this free lesson.
Key Standards Supported
Lesson Plan
50 mins.